SOFIA GRIN. PRODUCT DESIGN. UX/UI CASES
Hi! My name is Sofia Grin.
I’m a brand designer focused on simple, сlean, elegant user interfaces, creative business solutions.
I believe a good idea or product is nothing until it goes live.
Specialized on visual communications and brand identity.
I connect and collaborate with specialists worldwide.
Currently based in Tbilisi.
For me design is about communication by combining the ethical purpose of design, the purity of form, conciseness and minimalising.
My life's goal to present ideas clearly and lets them speak for themselves.
My belief is less is more.
Stack:
Figma
Adobe Creative Cloud
Readymag
Tilda
Youtrack
Miro
Experince:
6
Contacts:
grin-studios.com
linkedin
behance
Selected works:
Anna Nova Gallery website redesign(Contemporary Art Gallery)
link
link
Web design
Research
UX/UI
Brand design
Content production
Role:
Sofia Grin – Art direction,
UX/UI, Research
Tools:
Figma
Artlogic
Artlogic database
Youtrack
Anna Nova gallery — is one of the leading galleries in Russia. The gallery actively supports original and innovative interdisciplinary art practices, producing research-based projects and large-scale installations. In the past few years the gallery has expanded its activities and now aims to discover and promote young artists who work with urgent cultural issues and challenges that our society faces today only selected artworks represented on website.
Key achievements
/ Created new branch of registration flow, which simplified and optimized registration process for drivers.
/ Developed new information section for driver education and information.
/ Designed the new specific layers for driver map to reduce the downtime and increase the quantity of orders.
Anna Nova Gallery website – pain points
I.
/ First impression
/ Website doesn’t look contemporary
/ Poor photo quality
/ Only selected artworks represented on website
/ No mobile version
/ Technical limitations
(Impossible to show modern
art mediums: video, installations)
II.
/ Irrelevant content
/ No artworks data base
/ No prices on website
/ Workers need to spend much
time on personal presentations
/ Long response time for clients
/ Non-uniform content
(texts: cv, statements, descriptions, photos: different angles, no exhibition photos)
III.
/ No artwork filters:
medium, artist, price, etc.
/ No search option
/ No options to generate new pages: presentation pages, sales offers
/ No enquiry form
/ No viewing rooms for speсial type of content
Anna Nova Gallery – problem solving – UI
The website — is the first impression
Key achievements:
/ Art Photo Processing Standard
/ Photo exposure processing standard
/ Minimalistic design. Not distracting from content
Tasks:
/ Work with content
/ Organize and conduct photography
/ Organize the storage of DROPBOX photo materials according to the specified standard (angles, quality, post-processing)
Purpose:
A modern, concise website design that does not take away attention and adapts to the variety of visual language of the authors represented in the gallery. Quality content, attention to content details
