GRIN STUDIOS
verlé
(Food and Beverage Manufacturing)
Brand design
Event brand design
Web design
E-Commerce
Packaging design
Etcetera
Event brand design
Web design
E-Commerce
Packaging design
Etcetera
August 2021 — February 2022
Art direction: Sofia Grin
verlé head office
design department
TEAM (6)
Brand director & management: Anastasiia Iakovleva
Art direction & editorial production: Sofia Grin
Sound concept & collaboration with artist: Sofia Grin
Head designer: Masha Chern
Exhibition booth concept & shooting art direction: Margo Pronina
Video & editorial photos: Anastasia Kiseleva
Packaging & materials production: Maria Troitskya
verlé
selective. conscious. local.
based in Saint-Petersburg, Russia
selective. conscious. local.
based in Saint-Petersburg, Russia
verlé is neoteric production with the focus on roasting coffee and direct import of green beans from Central America.
verlé takes a serious approach to coffee, but never limit ourselves with it. By exploring new ideas, markets and products at all stages. verlé is constantly expanding our line by developing completely new positions on the market.
verlé takes a serious approach to coffee, but never limit ourselves with it. By exploring new ideas, markets and products at all stages. verlé is constantly expanding our line by developing completely new positions on the market.
PIR 2021 for verlé
Event brand design
verlé
selective. conscious. local.
based in Saint-Petersburg, Russia
Concept:
Everything is temporary / Tout est temporaire
The variability and turbulence of the environment
creates a new reality. Where you want to focus on the most important, without unnecessary noise, on the moment, emotions, feelings, people, product.
Everything is temporary / Tout est temporaire
The variability and turbulence of the environment
creates a new reality. Where you want to focus on the most important, without unnecessary noise, on the moment, emotions, feelings, people, product.
Sound experience
The variability and turbulence of the environment creates a new reality.
Where you want to focus on the most important, without unnecessary noise, on the moment, emotions, feelings, people, product.
On concentration here and now, slowing down and meditation, on life. Aesthetics of the elusive beauty of the present moment. A life.
Everything is temporary. It is important to be able to look at it from a positive point of view, slow down, think and at the same time smile at everyone
mood – mixed feelings, atmosphere, aesthetics, moments, emotions, details, life. Something ordinary and at the same time special. Wave, calm, inhale, exhale, meditation.
Very quiet and natural. Showing real life and character.
Meditation loop / recursion.
Based on soundscape casts by verlé coffee roasters
and verlé coffee shop.
Link to listen
Very quiet and natural. Showing real life and character.
Meditation loop / recursion.
Based on soundscape casts by verlé coffee roasters
and verlé coffee shop.
Link to listen
Inspiration
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Inspiration
Mood board
PIR 2021 for verlé
digital assets
sound concept & art direction, editorial production: Sofia Grin
head designer: Masha Chern
exhibition booth concept & shooting art direction: Margo Pronina
video & editorial photos: Anastasia Kiseleva
packaging & materials production: Maria Troitskaya